How to Use Live Video | Q&A - Luria Petrucci

Cathy joins Luria Petrucci, Podcast Hall of Fame inductee and live video expert to answer some of your questions at Podcast Movement. How do you balance all your passions? Should you quit your day job, or stay financially responsible (but also slightly miserable)? When should a side hustle start making a profit? Luria also shares her journey of building a tech podcast with millions of followers, then switching gears to teach live video strategies to entrepreneurs. She explains how you can build valuable relationships online, how often you should go live, what two types of content you should stream, and why being scared is a great sign.

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TAKEAWAYS FROM THIS EPISODE:

1. Learn from other people, but don’t allow that to be your limit.

2. Build relationships.

3. Be of value and help others with the goals they’re looking to achieve.

4. As Nike says, just do it.

5. If it’s scary, then you’re on the right track. That means your heart is in it.

6. Put your goals down on paper. Remind yourself that when it gets tough, that’s where you’re going.

7. Yes, you need some education. But don’t forget to implement it.

MENTIONED IN THIS EPISODE:

• Luria's training website Live Streaming Pros

• Follow Live Streaming Pros on Facebook

• Mia Schaikewitz

• Podcast Movement

• Podcast Hall of Fame 2017 Inductees (Congrats Luria!)

• Live video streaming platforms - Facebook Live, Periscope, YouTube Live

• Luria's old video podcast, GeekBeat TV

• Go Daddy, one of her early sponsors

• Luria's tips for making content:

1. Get started.

2. Continue to create content and post it.

3. Give yourself some slack. It takes time to develop your voice.

4. When you want to spread the word, build relationships.

• Luria's tips for using live videos:

1. Go live at least once a week - unless you have the energy to stream daily

2. Have a plan of what you want to talk about.

3. Make 2 types of live videos:

I. Show-related: have a structure, promise value and deliver it

II. Life stream: fun snippets of your life to build personal connections with your audience

Thank you so much for listening!

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